Mass Modern was Wright's annual summer auction featuring 500+ lots offered at no reserve. This budget-friendly sale needed a catalog with a different approach – lower in cost, but no less engaging for collectors who looked forward to finding modernist treasures every year. Each year, I played with the formula with variations on the theme: items for sale were always arranged alphabetically. Using a script to build the indesign file, images were automatically set to the grid, with captions generated and lot numbers set according to the design. I finished the books off with playful alpha headers, gradients, and a different cover design each year.